Summary
The FrameWorks Institute is a non-profit research organization. It helps organizations and advocates communicate about social issues in ways that improve public understanding and support for systemic change. The Reframing Care Work: A Work Shift Toolkit focuses on how to advocate for equity in care work, including child care, elder care, and support work. The Toolkit highlights the value of care and the systems that shape it.
The Toolkit offers framing strategies to shift the narrative toward care work as skilled, essential infrastructure that keeps communities and economies functioning.
Policy & Practice Implications
- Sector leaders can use the Toolkit to frame care work as essential infrastructure, emphasizing its importance rather than viewing it as informal or optional labour.
- The Toolkit supports leaders’ and advocates’ efforts to highlight care workers’ skills, expertise, and economic contribution.
- Policy advocates find practical messaging to emphasize shared responsibility between families, employers, and governments. The Toolkit helps build support for better wages, training, and working conditions.
Image source: https://www.frameworksinstitute.org/resources/reframing-care-work-a-work-shift-toolkit/#Moving%20Mindsets
